28 October, 2005 • 7:50 am
Filed under: km, leadership
25 October, 2005 • 8:09 am
Can’t recall where I first saw this. At the recent BlogOn conference Guidewire released the summary results of a survey on blogging adoption. Some statistics that I think are quite unbelieveable:
- 89% of organisations blog now or plan to start soon.
- 55% of corporations have adopted blogs for both internal (91.4%) and external
(96.6%) communications, and are finding significant benefit to both forms.
On the surface the methodology seems fairly sound. However the main recipients of the survey were 5000 subscribers to CMO magazine, so they are more likely to be early adopters of new communications tools, and the survey was sponsored by iUpload, a blogging software company.
Filed under: km
24 October, 2005 • 9:53 pm
Very interesting article discussing the concept of push vs. pull approaches to mobilising organisational resources. (IMO worth the free subscription required.)
Many companies continue to operate on the flawed assumption that demand is intrinsically foreseeable. But others are beginning to embrace a more flexible approach to setting in motion (or mobilizing) tangible and intangible assets (or resources), which may reside within or outside the company.
The McKinsey Quarterly: From push to pull: The next frontier of innovation
Thinking about this idea in the context of internal organisational information flow offers support for my long held view that blogging behind the firewall is a much more effective proposition than increasing internal communications using push technologies such as email.
Your thoughts?
Filed under: blogging, push vs pull
4 October, 2005 • 1:24 am
It’s taken a long time to reach the point where I want to blog externally. The final step was blogging behind the firewall and finding that it did help my thinking and that I could keep it up.
Blogging on the www will be an interesting experiment.
Filed under: blogging