Push vs Pull

Very interesting article discussing the concept of push vs. pull approaches to mobilising organisational resources. (IMO worth the free subscription required.)

Many companies continue to operate on the flawed assumption that demand is intrinsically foreseeable. But others are beginning to embrace a more flexible approach to setting in motion (or mobilizing) tangible and intangible assets (or resources), which may reside within or outside the company.

The McKinsey Quarterly: From push to pull: The next frontier of innovation

Thinking about this idea in the context of internal organisational information flow offers support for my long held view that blogging behind the firewall is a much more effective proposition than increasing internal communications using push technologies such as email.

Your thoughts?

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