- 89% of organisations blog now or plan to start soon.
- 55% of corporations have adopted blogs for both internal (91.4%) and external
(96.6%) communications, and are finding significant benefit to both forms.
On the surface the methodology seems fairly sound. However the main recipients of the survey were 5000 subscribers to CMO magazine, so they are more likely to be early adopters of new communications tools, and the survey was sponsored by iUpload, a blogging software company.