Guidewire report on “Blogging in the Enterprise”

Can’t recall where I first saw this. At the recent BlogOn conference Guidewire released the summary results of a survey on blogging adoption. Some statistics that I think are quite unbelieveable:

  • 89% of organisations blog now or plan to start soon.
  • 55% of corporations have adopted blogs for both internal (91.4%) and external
    (96.6%) communications, and are finding significant benefit to both forms.

On the surface the methodology seems fairly sound. However the main recipients of the survey were 5000 subscribers to CMO magazine, so they are more likely to be early adopters of new communications tools, and the survey was sponsored by iUpload, a blogging software company.


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